What is Spintax and how to use spintax effectively

I think all of you know what Spintax is contracted from but I know that not much persons know why and where we should use spintax.

Spintax is the contraction of “spinning” and “syntax”. It is the syntax that is used in a lot of softwares (like iMarketing Center) to generate a lot copies of a message, content or text (emails in our app).

Who use Spintax?

SEO often use spintax to generate a lot of unique copy of his article to post to website, blogs, article directories… to get higher ranking.

But I don’t want to talk SEO here, I want to talk how to use spintax in email marketing.

Email marketer should use spintax to create a lot of unique copies of an email to by pass spam filter. That means if we use spintax in email marketing, the percentage of email that goes to inbox is much higher than doesn’t use spintax.

Spintax example

{Dear|Hello} I’d like to show you our iMarketing Center app.

That message it readable, right? But it contains “spintax” inside.
If you input that message to spintax software, the output will be:

Dear I’d like to show you our iMarketing Center app.

and

Hello I’d like to show you our iMarketing Center app.

There are 2 unique messages generated from the spintax message.

But the problem is that two of the above messages is too similar, there is only one difference between ‘Dear’ and ‘Hello’. So, you won’t pass any spam filter if your spintax generated messages is not too variable. Spam filters are so smart nowadays that they can decode to know that we’re using spintax or not.

Below is the better spintax that has the same meaning with the above:

{Dear I’d like to show you our iMarketing Center app.|How are you? Do you want to use iMarketing Center for android.}

The output will be:

Dear I’d like to show you our iMarketing Center app.

and

How are you? Do you want to use iMarketing Center for android.

So, no spam filter can filter those messages, right? Because the variation of this spintax is much higher than the previous one.

To conclusion that if you are great at your language, the more variation of spintax you do, the higher email marketing delivery rate and inbox delivery too.

I just want to show you how to use spintax in email marketing. You can refer this article http://umstrategies.com/what-is-spintax/ for more details and examples about Spintax.

I want to show you how to use Spintax in my app instead of talking a lot about it.

How to use Spintax in iMarketing Center app?

It’s easier than doing anything on the world if you have installed our iMarketing Center from Google Play.

Step 1: Go to Send your Email screen -> scroll to the bottom of that screen and check ‘Turn on spintax’

Step 2: test and send email by go back to Compose your Email screen and input the test message like:
{Dear|Hello} I’d like to show you our iMarketing Center app.

That’s all. Now we need to test that the spintax message we have input is correct or not by clicking Tools button (on the top left) -> select Spintax Preview on the dropdown menu and check to make sure that all variations are correct.
And this is the result:

Yes, that’s all fine. So now, you can start sending your email campaign.

Please note that our app also support spintax subject. Spintax both subject and email content will make higher delivery rate than only email content.

That’s all I want to share you about spintax feature of my app. If you have any question for my app or spintax, please take some time comment, I’ll try my best to answer.

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